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The film investigates within the microscopic dimension the material component of billboards posted in Milan. The author, through a peculiar perspective - achieved with a unique optic - goes beyond the limits of vision, inviting us to fall into the alienating but enveloping physical structure beyond the mythical surface of the images. The cinematic result is an atmosphere that is not abstract but informal. Where the material reflects a visual condition devoid of perspective references on which to base metaphysical foundations: here the process suspends the essence.
Gianmarco Donaggio (b.1991, Italy) is an award-winning film director, cinematographer, essay-writer, and artist.Attentive observer of the role of the image in society and interested in the evolution of the cinematographic form, after several years of professional practice as cinematographer, he continued his research in philosophy of the image and visual culture. Driven by the necessity to walk the forest of motion pictures intuitively and critically, within the assemblage of unique optical and recording devices, his works invite the audience to challenge, deviate, and transgress the fundamental assumptions culturally and historically allocated to cinematic expression. He is primarily known as an avant-garde filmmaker, particularly for his pioneering approaches in cinematography, as for instance, the manufacturing of unique lenses and experimentation with unusual recording techniques. His films screened in several prestigious international film festivals and contemporary art museums including; the National Museum of Contemporary Art in Portugal, Palazzo delle Esposizioni in Rome, Palazzo Fondi in Naples, the Pesaro International film festival of New Cinema, the Asolo Art Film Festival, and the Athens Digital Arts Festival. https://www.gianmarcodonaggio.com/https://www.instagram.com/gm_donaggio/
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